New products

Take your snacking to the next level with this tangy and delicious flavour. If you enjoy a sticky rack of perfectly spiced ribs, this may soon b...

These melt-in-the-mouth Maize Snacks are packed full of yummy cheese and onion flavour.

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on a...

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on a...

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on a...

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on and how ...

Willards Cheas Naks Chutney Flavoured Maize Snack has excellent flavour. Everyone will enjoy this tempting snack! That's because Willards understan...

Create moments of fun with this tasty cheese-flavoured munchy, moreish maize snack. In monster bite shapes, they'll be perfect for Halloween or spo...

Enjoy a burst of flavour with every bite of this maize snack. With a crispy and crunchy texture and spicy tomato flavour that's sure to delight you...

Everyone will enjoy this tempting kettle fried chips! Each crunchy bite will leave you wanting more.  

Enjoy these deliciously moreish chilli biltong-flavoured maize curls at your next braai, watching soccer on TV, or just because. Be warned, though,...

You can still enjoy delicious pasta dishes by substituting this Banting-friendly penne for the usual carb-heavy pasta. It's gl...

A mix of raisins, minced dried apples and citrus peels. Made in South Africa.

Willards Cheese Curls Cheese and Onion Flavored Maize Snack 150g

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on and how ...

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on and how ...

Experience the mouthwatering delight of nacho cheese-flavoured maize chips and indulge in a delectable and convenient snack choice. This irre...

Enjoy crispy bites of savoury flavour like never before with these amazing, slow-baked crackers that pop the flavour of spring onion over and over ...

Foxi Nax Cheese, 75g

Experience a smoky and spicy taste sensation with every bite of these ghost pepper-flavoured maize chips. They satisfy your cravings with a treat f...

Simba Flamin Hot Chilli Nik Naks, 135g bag. Indulge in this family staple to enjoy a delicious fiery twist on your favourite snack. Featuring a hot...

Good fun. Great taste. An irresistible snack for everyone! That’s because Willards really understands what South Africans love to snack on and how ...

A delicious munch, this popcorn is perfect for those who are constantly on-the-go. 

1 x 125g Frimax Durban Curry Flavoured Potato Chips Bag If you are looking for a spicy treat, these Durban curry-flavoured chips are just the thing...

Our Smoked Snoek Pâté is coarse textured and made with cream.

Our well-known seafood flavoured snack, is MSG, tartrazine and azo dye colourant free.

Willards Big Korn Bites: BBQ, 120g

Krunch Salt & Vinegar Potato Chips, 125g

Krunch Tomato Sauce Potato Chips, 125g

Cheas & Onion: Willards Cheas Naks Cheese & Onion Flavoured Maize Snack has excellent flavour. Everyone will enjoy this tempting snack! Tha...

1x Willards Chilli Cheese Curls, 150g

Willards Cheas Naks Cheese & Onion Flavoured Maize Snack has excellent flavour. Everyone will enjoy this tempting snack! That's because Willard...

An irresistible crunch-tasty snack with a finger-licking cheesy flavor, perfect for sharing with friends. A cheese-flavoured maize snack that South...

Established in 1992, Frimax Foods has grown to become a household name and a major player in the multibillion-rand potato and corn snack manufactur...